Change Admin logo and rebrand Pulse
Change the branding of your Pulse (to your own or your client’s brand) by changing the logo.svg in media/branding. You can also change the login-background.jpg to your own background. Don’t forget to change the avatar.png to the user’s face or a logo.
Favicon and Apple icons
In media/branding replace images for the apple-touchicon.png and favicon.png
It's easy to rebrand / white-label Pulse to either your own logo and branding, or to that of your client. Just change the logo.svg file in the images folder of the admin. Or if you want to use a JPG or PNG you'll need to change the image reference in just a couple of places. This video will help you with that: